Submitted by Joe Orozco on April 15, 2015 - 1:00am
I once had dreams of becoming like Bruce Springsteen. Now, at age 62, I write about him, go to his shows, sing along to his songs in my car, teach my children about his significance, use his works in my Wharton classes, and even serve as a Guest DJ on E Street Radio. But despite my earlier wishes to live a successful musical performer’s life, it’s not going to happen. I’m not Springsteen, and never will be.
And that’s OK.
Submitted by Joe Orozco on April 1, 2015 - 1:00am
Some time ago I dealt with two distinct personalities regarding a front door installation. For the sake of anonymity we'll call them Bob and Jim. Bob is a sales representative for a national door and window installation company. Jim runs a local two-man home improvement operation. Their approach was about as different as sugar and salt.
Submitted by Joe Orozco on March 25, 2015 - 6:44am
Launchhing your own website does not have to be as complicated as people make it out to be. In fact, you can knock it out in a few simple steps.
Submitted by Joe Orozco on March 18, 2015 - 8:27am
Have you been putting off starting your own business because you're afraid of writing a business plan? Let me let you in on my little secret. I did not write a business plan until after I'd launched AlphaComm Strategies, and then, the only reason I wrote it was to make a pitch for startup funding.
Submitted by Joe Orozco on January 14, 2015 - 1:00am
This article appears, with permission, courtesy of Bob Bly Direct Response Letter, www.bly.com.
Yesterday I was staring at the waste basket next to my desk, which was filled to overflowing, and it occurred to me that one of the things that irks me most about being self-employed is having to empty my own waste basket; when I worked for Westinghouse, a janitor I never saw did it for me every day after I had gone home from work.
My stuffed waste basket is a visual reminder that self-employment is not, as David Ogilvy said, all "beer and skittles."
Submitted by Joe Orozco on November 10, 2014 - 1:00am
These days it seems everyone wants to run out and start a nonprofit to solve the world’s problems. There’s something noble in wanting to use your talents to leave behind a better place, but does that necessarily mean starting a new organization?
Submitted by Joe Orozco on November 5, 2014 - 8:17pm
Remember when I told you to stop blaming the economy for your unemployment? After the economic bust in 2008 many people went into business for themselves, and while it is always a good idea to be educated on the nuances of planning and launching a new business, you don’t necessarily need a full college degree.
Submitted by Joe Orozco on June 30, 2014 - 1:00am
Self-employment looks appealing for someone who wants to quit a job they hate. Working for yourself, however, does not mean total, or instant, freedom. Being the boss will put you in direct contact with the obligations from which you were once shielded.
Submitted by Joe Orozco on May 26, 2014 - 1:00am
This article appears courtesy of Bob Bly Direct Response Letter. For more information about Bob Bly and his services, visit Bly.com.
What's scarier than starting your own business? In my opinion, it's having a 9-to-5 job!
What makes me say so?
Well, there has been a huge "paradigm shift" (forgive the jargon) in employment that has turned the work world upside down.
When I was a young lad fresh out of college in the late 70s, getting a corporate job - like I did - was the safe, secure thing to do.
Submitted by Joe Orozco on October 9, 2013 - 4:00am
Every now and then, like every other week, I work myself into a tizzy over whether or not maintaining this blog is worth the hassle. No, this is not a pity party, just a glimpse into my tortured literary soul. An author needs to write. That's the bread and butter of his success, but these days it's equally important to build a platform.